Xiaomi reveals a new logo with a new visual identity
It is the second part of Xiaomi’s Mega Launch. Xiaomi reveals a new logo with a new visual identity that includes a redesigned logo and new typography. A professor of Musashino Art University, Kenya Hara, and the President of the Nippon Design Center (NDC) was designed the new logo of Xiaomi.
This time Xiaomi’s new logo has come up with rounded corners. And it much likes what you have on some icon packs. As a result, you have a squircle in place of the old logo which is a square. Actually, there are a lot of technical procedures and philosophical explanations behind the design of the new logo.
Xiaomi reveals a new logo with a new visual identity
They have already leaked, the designer used the “superellipse” mathematical formula for the design. It would be able to adjust the variables to get a visually optimal dynamic balance and a perfect balance between a square and a circle.
Compared with a right-angled object, a circle is a shape that is more agile, which is the perfect representation of Xiaomi’s flexibility, relentlessness, and will to move forward.
They told that the logo didn’t change the corporate color. It is still using orange as its corporate color which is why the color of the logo is unchange. We don’t know, why the color is still unchange. Moreover, it will use Black and Silver variants of the logo as supplemental colors for high-end products.
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