Samsung expects to sell 270 million devices the following year, with a big focus on foldable smartphones. According to a recent study from its native country of Korea, Samsung anticipates selling over 260 million smartphones this year and wants to sell roughly 270 million devices in 2023.
Sales of the company’s devices reached a high point of 320 million in 2017 and have remained below the 300 million unit mark ever since. The company’s goal is to increase annual unit sales by 10 percent beginning in 2023, bringing the total to 260 million.
According to reports, the company plans to focus on foldable devices to increase its profitability rather than its absolute sales number. However, in 2023, the company supposedly plans to shift gears to “protect earnings” by boosting the share of premium items it sells rather than giving up on profitability and focusing on moving as many inexpensive gadgets as possible.
Samsung expects to sell 270 million devices the following year, with a big focus on foldable smartphones.
Foldables are expected to increase at an average annual rate of 80% by 2024, making them the fastest-growing product category for the firm. In 2019, Samsung expected to sell 210 million A series devices and 60 million S and Z series devices at premium price points.
If one or more Chinese smartphone companies decide to debut their foldable worldwide, however, where Samsung presently governs unchallenged, its intentions for foldable especially may be thwarted. Samsung’s price dominance may and will be challenged by its rivals, who may succeed in pressuring Samsung to reduce its profit margins. The article says the Samsung Galaxy Z Flip and Fold handsets coming out next year would have upgraded designs, more durability, and a flatter screen crease.