Apple, Samsung, and Honor win in Q2, and the overall market loses. According to Omdia’s analysis, the worldwide smartphone market fared poorly in Q2 of this year than in Q2 of 2021, and much worse when compared to Q1 of 2022. April through June had 293.7 million smartphones delivered, down from 307.7 million in Q1 and 303.3 million in Q2 of 2021.
With 62.2 million phones sold in Q2, Samsung dominated the market, surpassing Apple’s 48.9 million units. Omdia highlights the effective operation of gadgets like the Galaxy A13 and Galaxy S22 series. On Apple’s side, the iPhone 13 series, which was more popular than the 12 series, which led to the charge, had great brand loyalty.
Apple, Samsung, and Honor win in Q2, and the overall market loses
Despite finishing third, fourth, and fifth, respectively, for Xiaomi, Oppo, and Vivo, their sales were all down 20% from the previous year. While there was an improvement over the previous year for brands like Motorola (19.8% growth) and Tecno (22.5% growth), Honor truly stood out. Honor, which has a strong emphasis on the home market, had a 125.4 percent YoY rise in sales and took the sixth position with more than 15.1 million devices delivered.