Apple iPhone 15 lineup to bring a major reshape – Pro Max to become Ultra. With the release of the iPhone 14, we are moving on to the iPhone 15 series. Apple analysts with insight, Ming-Chi Kuo and Mark Gurman, predict that Apple will rethink its regular iPhone lineup to boost sales.
Apple iPhone 15 lineup to bring a major reshape – Pro Max to become Ultra
The company will reportedly create a bigger feature disparity between the standard iPhones and its high-end Pro models to give customers more reason to opt for those higher-tiered smartphones.
This will increase pro’s shipment allocation and ultimately boost the average sales prices of the iOS 15 families. Additionally, Kuo predicts Apple will create more differentiation within Pro lines while simplifying the Pro Max moniker to Ultra over time from within.